AIM FOR ADVENTURE

One of Swell Spark’s brands, Blade and Timber, utilized an inconsistent visual language that failed to capture the exciting experience of axe throwing. At the beginning of 2021, I developed a refined visual language for the brand that provides sharper and more dynamic compositions to add excitement around the experience while bringing consistency to how Blade & Timber communicates with its audiences through the “Aim for Adventure” brand campaign.

This new direction brought a unified visual language to print collateral, marketing materials, new locations, and social graphics.